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The unusual history of is a young and progressive company that is conservative at the same time. We are conservative when it comes to quality standards and production details. Our technologies on the other hand are decidedly progressive. And our history? Well, this has only just begun.

The beginnings

The history of begins in Rheda-Wiedenbrück, East Westphalia, and with a family company that has been providing discerning customers with advice when it comes to lighting and light planning for three generations. Time and again, we have come up against the same problem: as far as outside use is concerned, there simply weren't any lights that we could recommend with a clear conscience. And so one day we started to develop our own. This is how the company started. Today, its outside lights warm the hearts of customers not just in Rheda-Wiedenbrück but throughout Europe, the USA and even Asia.

The brand name

Our name is taken from a well-established industrial standard. Basically, "IP44" says that a luminaire is suitable for outdoor use. Without doubt this applies to our luminaires. But right from the start, we have gone far beyond all the standards. With both aesthetic and durable surfaces. With imperishable materials such as glass, stainless steel or aluminium. With top quality electronic components. And with production partners who put it all together for us in accordance with the strictest possible quality standards.

Managing Director outside lighting was founded in 1993 by Bernd Schmalhorst. His diligent management brought growth to the company, and he is still in charge today. He makes sure that we concentrate solely on what we do best: making uncompromisingly perfect outside luminaires, that combine the most sophisticated demands in terms of design language, materiality and energy efficiency with advanced technology. So it's certainly not a coincidence that today, outside luminaires by can be found in many unusually lovely places.

What remains.

Without doubt, we‘re living in fairly turbulent times. But the more restless the world gets, the greater our pleasure in all those values, places and moments that endure beyond all else. In the end, this also includes the time we spend at home and outside, where we can breathe freely and enjoy our home, our surroundings and nature. is made for moments just like these.

We design outside lights that not only illuminate our surroundings in the perfect setting but also look outstanding in their own right. With clever design language and intelligent details that may go unnoticed at first – but are all the more impressive at second or third glance. This also includes inner values, such as cleverly devised thermal management to give our LEDs maximum service life. Which in turn means that our outside lighting needs almost no attention so that the valuable time we spend outside can be enjoyed with minimum disruption.